Skittles actively supports the LGBTQ+ community year-round, building on their long-standing partnership with GLAAD. This Pride Month program, launched a nationwide brand experience designed to connect shoppers with influential LGBTQ+ voices in the community. Through events, inspiring artist collaborations, and innovative mobile engagements featuring augmented reality and fun social filters, we celebrated that only one rainbow truly matters – a message Skittles champions all year long.