Currently launching AlEns Pinalen cleaning portfolio of products. Pinalen celebrates modern Hispanic women who effortlessly clean their homes, not out of obligation, but as an expression of their unique heritage and personal power. This natural, pine

oil-based cleaner acts as their secret weapon, making cleaning feel like a superpower by working hard so they don't have to.  Highlighting the products nature inspired scents and versatlity of formats, inspiring our shoppers to take charge of their cleaning routines.