ALEN LET'S HELP CLEAN UP YOUR ACT

Agency Role

Creative Director 

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Executions

Brand Campaign Design

Programmatic Banners 

Social Campaign

Retailer Placement & Brand Pages 

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We launched a bold, year-long 'Clean Up Your Act' campaign for our cleaning brand, featuring our acclaimed brand ambassador, Chef Marcela. Utilizing provocative language and engaging content, the campaign showcased our full product portfolio, demonstrating the ease of whole-house cleaning for any mess, any time of year. Content was strategically pulsed to align with seasonal occasions, holidays, and authentic glimpses into Chef Marcela's personal life, fostering genuine connections with her audience while effectively communicating core product benefits.